In the 16th century, Swedes began to mix tobacco leaves with salt and water to place behind the upper lip. The snuff was born, but prior that the predecessor went from the Caribbean, into the French court and then across Europe as the latest fashion. Here is the history about snuff, from the 1400s until today.
The French Revolution signified the end of the upper class that traditionally used snus. Although snus experienced a temporary upswing under Napoleon, a major snus user, it became unfashionable after his fall, maybe even politically risky to continue using snus. Snus went out of fashion and the burghers, who now came into power, switched to smoking cigars.
In Sweden, political developments coincided with a change in snus habits. In the early 1800s, maybe somewhat earlier, Swedish consumers switched to placing a pinch of snus under the lip. Many farmers, who had their own tobacco plantations, made their own snus. They ground the tobacco in their coffee grinders or in snus mills that they had carved themselves.
In the early 1900s, the Swedish government needed funds for the military and the first pension reform. The funds were to come from tobacco. After a 250-year break, the tobacco monopoly was re-introduced in 1915. It was exercised by AB Svenska Tobaksmonopolet.
Snus consumption increased rapidly and reached record levels in 1919, when 7,000 tons were sold. Sweden then had a population of 6 million people, which meant a consumption of 1.2 kg per capita.
During the following years, snus suffered a setback to the benefit of other tobacco products, primarily the more popular cigarettes, which became part of the American trend after World War II.
Snus began to regain its popularity in the late 1960s when health risks associated with cigarette smoking were documented in several reports. During the 1970s, the first portion-packed snus was introduced, an important step for snus to reach a broader public. Since then, the sales curve has pointed upwards.
The higher pH and moisture content, as well as the lower nitrite levels, allow Swedish snus to deliver more nicotine at less risk of adverse effects than the American brands. Swedish snus users develop a dependency on the nicotine, but the risk of cancer and heart disease is considerably lessened compared to smoking
Source: What Is Us Info