In it’s goal to increase a diversified fan base, NASCAR is partnering with well known actress Alyssa Milano on the creation of a clothing line targeted to female race fans. Milano’s Touch, by Alyssa Milano, “sportswear for women” clothing line will be launching out to female race fans in a couple of weeks.
A famous child actress, Milano first made a name for herself on the long running sitcom Who’s the Boss. After, Milano starred in a number of continued successful television series like the WB’s Charmed, My Name is Earl and Melrose Place. Milano is also well known for philanthropy work on behalf of UNICEF and the Global Network for Neglected Tropical Disease Control (GNNTDC), an alliance of international partnerships based at the Sabin Vaccine Institute in Washington, D.C.
Continuing to pursue her lifelong passions, this avid sports fan began her Touch clothing and jewelry line five years ago to give female sports fans a chance to support their teams without sacrificing fashion or fit. Since it’s launch, this clothing line has continued to be very popular among female NFL, NBA, NHL and NCAA fans.
On Monday night, Milano spent some time with late night show host Jimmy Fallon where she announced the line’s movement into NASCAR. ”It’s so cool to be working the NASCAR,” said Milano. ”This clothing line is one of my proudest accomplishments and now it is moving into the realm of NASCAR and I am so excited!”
Now, the true test is if NASCAR’s growing female fan base will support both NASCAR as well as Milano with this effort. While this female fan is definitely intrigued, I had to find out what other female fans thought. One such fan is also a short track driver who not only has a flare for fashion but has also begun to make a name for herself on the short track circuit. Super Truck Series competitor, Kristen Wallace said that she is so excited about this new clothing launch.
“Many female fans are buying different types of merchandise at NASCAR events and most of the apparel are regular t-shirts that don’t show any type of figure. They’re pretty much made for a male’s body type,” said Wallace. “Having Alyssa start this new trend up for females is awesome and in my opinion will succeed in the racing community. Kudos to her!”
Guess it is time for those sweaty male sports fans to move over and make their way for us females to make our mark. Best luck to Alyssa and I hope that she will team up with a hard charging female driver to represent this brand very soon.
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1. She knows fashion
Alyssa Milano is not just another actress with a big closet. She actually has an intimate knowledge of the fashion world. First off, Milano's mother, Lin, is a fashion designer. Moreover, Alyssa owns her own fashion line, Touch.
What makes Touch unique is its blend of fun and flirty looks with masculine sports themes. She produces both attire and jewelry. Owning her own line might also inspire a challenge where contestants can design a piece that will be sold under the Touch brand!
2. She's more charming than the past two hosts
Prior to Milano, "All Stars" was hosted by Carolyn Murphy and, before that, Angela Lindvall. Lindvall often came off as cold, while Murphy could occasionally seem bland and listless. Milano, on the other hand, is vivacious, charming, and warm. She captures some of that essential, indefinable charm that Heidi Klum brings to the table in the original "Runway" format, which will help to win over viewers who generally skip the "All Stars" iterations of the show.
3. She can grow the brand
One major thing Milano has going for her is her devoted Twitter following. As of this writing, she has nearly 2.5 million followers on the social networking site. She also has a proven history of motivating those followers to do her bidding. In 2009, she started a fundraising campaign for Charity: Water. With the help of her followers, she surpassed her initial goal of $35,000 and raised more than $90,000. In other words, she can influence her followers in a way that not all celebs are capable of.
4. She can do an interesting tie-in
Milano's big gig right now is the new ABC drama "Mistresses." It's possible that the "Runway" contestants could face a challenge where they need to design a dress for the show... assuming "Mistresses" gets a Season 2 pickup. So far, ratings have been a bit soft.
There's actually some precedent for this: Brooke Shields judged a similar challenge for her short-lived series "Lipstick Jungle."
5. She's a big name
Unlike Lindvall or Murphy, no one will be asking "Alyssa who?" when they hear about Season 3 of "All Stars." In a lot of ways, she's the franchise's first big star. That can only be a good thing when it comes to boosting viewership.
"Have you ever thought that Ariel from The Little Mermaid looks an awful lot like Alyssa Milano? If so, your suspicions are entirely correct!
Long before the actress took on adult subject matter as one of the stars of ABC's Mistresses, she worked with Disney on a behind-the-scenes look at how the 1989 film was made — where she found out she and Ariel had a lot in common!
When asked if she was the inspiration for The Little Mermaid on a visit to The Wendy Williams Show, Milo's mother confirmed, "I actually was, yeah! Which I didn't know when it was going on!"
Elaborating on how she discovered Ariel was drawn in her likeness, Milano continued, "I didn't know that when it was going on, but they asked me to host The Making of The Little Mermaid, and it came out there that the drawing and likeness of the little mermaid was based on pictures of me from when I was younger."
Thanks to the star's early days in the limelight on Who's the Boss?, artists had plenty of photos of the young Milano to work from.
Despite having an impressive list of film and television roles to her name, Alyssa Milano remains quite proud of her Little Mermaid connection.
After Wendy Williams inquired, "Doesn't that make you just want to dye your hair red and wear a clamshell bra all the time?" Milano replied with laugh, "Yes, that's how I walk around at home!"
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